Workshop | From Concept to Pitch: How to launch a startup
May 26, 2026 at 5:00 PM • FREE EVENT
Do you have an idea in mind, or simply want to understand how a startup comes to life? This workshop is for you.
In collaboration with Centech, a leading incubator supporting high-potential startups, you will be immersed in the heart of the entrepreneurial ecosystem. You’ll have the opportunity to connect with entrepreneurs and experts who are actively building and growing ventures.
The program
• Turn an idea into a clear concept
• Structure a simple and effective pitch
• Understand what captures attention and what doesn’t
• Test your pitch in a dynamic and supportive environment
You’ll work in teams, guided by Entrepreneurs in Residence and Centech entrepreneurs, learning directly from real-world experience.
And to make things even more interesting, some of the starting ideas might surprise you… let’s just say Centech will make sure creativity is not in short supply.
A hands-on, energizing and low-pressure workshop to help you take action, build confidence and walk away with solid foundations.
Bonus: For those interested, a visit of the AX.C space at 4:00 PM to get a behind-the-scenes look and meet key players in the startup ecosystem.
Simply indicate your interest in the registration form.
Discover the experts
Maria Julia Guimaraes,
President, CEO and Founder of Totum Tech
Her background in architecture, urban planning, graphic design, and digital arts informs an innovative, human-centered approach. For over 20 years, she has been designing products that enhance human interaction, exploring the potential of environmental data and biofeedback to transform the way we live and work.
Today, she leads Totum Tech, which develops AI-powered smart clothing to help people living with invisible disabilities improve their quality of life and productivity.
Élisabeth Gosselin,
Director of Incubation and Startup Experience at Centech
With over 15 years of experience in the entertainment, technology, and Montreal startup ecosystem, she has held strategic roles at SCALE AI, IVADO, and Québec Tech. Co-founder and former COO of Paralog, she participated in the Techstars program in Seattle and contributed to raising nearly $1M.
Today, she is Director of Incubation and Startup Experience at Centech, where she supports the growth of high-potential startups.
Caroline Chevrier,
President and CEO of Shine
An entrepreneur and health strategist, she is deeply involved in the innovation ecosystem and has supported more than 50 startups at Centech. She founded Sixdegrés, a company later acquired by Edelman, and developed an award-winning clinical decision support tool in Canada.
Today, she leads Shine, where her team is developing a non-invasive biosensor combining quantum materials and scientific intelligence to monitor hormones in real time. Recognized for her human and creative approach, she was a finalist for Mentor of the Year 2023.
Thanks to the Secrétariat à la condition féminine for its financial support of this project.
